Well, clearly Apple is a role model of the American innovation whereby it produced all these products - iPod, iPhone, iPad - that are really now dominating all the technology arena in the world.
Too many people don't protect their smartphones with a password or PIN. I anticipate that Apple's fingerprint reader will in fact make iPhone 5S owners more likely to secure their smartphones.
When the Mac first came out, Newsweek asked me what I [thought] of it. I said: Well, it's the first personal computer worth criticizing. So at the end of the presentation, Steve came up to me and said: Is the iPhone worth criticizing? And I said: Make the screen five inches by eight inches, and you'll rule the world.
More and more people are watching entertainment on their phones. On a plane or on a train, or whatever, you see people with their headphones and they're looking at their iPhone or their Galaxy. You're reducing a medium that's meant to be seen on your 65-inch plasma screen at home for your 4-inch monitor on the train. People are ready to do either, and the content has to work on both.