Because anybody can find their fan base through the Internet, it opens opportunities up for talented people along with people like Rebecca Black. It makes you more choosy and also more receptive to absorb anything for 15 seconds - let alone 15 minutes - to decide what you think about it.
I think it's more about trying to just focus exclusively on writing music and making that a viable, sustainable lifestyle. It's difficult because it forces you to really get creative.
When you completely extract yourself from anything familiar, you start reverting back to that state of mind where you're having conversations with yourself, and that's where the weirdest and most honest ideas come from.