'Brand-Dropping' is the term that the Kluger Agency coined to describe discreetly advertising by product mentioning in song, and we feel we can make this the way of the future without jeopardizing any artist's creative outlet or typical style.
I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at the end of the day if the artist doesn't support the brand or it doesn't make sense for the song, then it will never work. What we do is try to pair them up so that both sides are happy.
What kind of morons do you have working at newspapers in Austin that would base an entire review of an artist's performance on whether or not they had a good seat?
They are always asking a writer why he does not write like somebody else, or a painter why he does not paint like somebody else, quite oblivious of the fact that if either of them did anything of the kind he would cease to be an artist.
The artist of the future will live the ordinary life of a human being, earning his living by some kind of labour. He will strive to give the fruit of that supreme spiritual force which passes through him to the greatest number of people, because this conveying of the feelings that have been born in him to the greatest number of people is his joy and his reward. The artist of the future will not even understand how it is possible for an artist, whose joy consists in the widest dissemination of his works, to give these works only in exchange for a certain payment.
While the aesthetics of consumption (photographic or otherwise) requires a heroicized myth of the artist, the exemplary practice of the player-off codes requires only an operator, a producer, a scriptor, or a pasticheur.
Pitbull is great with brands. Endorsements with hip-hop artists work because hip-hop artists typically set the most trends... It's every brand's goal to be seen in the mainstream, and hip-hop music has become mainstream music.
Very few people have a natural feeling for painting, and so, of course, they naturally think that painting is an expression of the artist's mood. But it rarely is. Very often he may be in greatest despair and be painting his happiest paintings.
The artist never really has any control over the impact of his work. If he starts thinking about the impact of his work, then he becomes a lesser artist.