That was my challenge then, how to make scratching still fun for someone who didn't necessarily come to hear that. It was fun to develop that technique. And now in dance music - I'm still a hip-hop guy at heart, but I love dance music.
When you know what you like and what you want and you're able to nudge things in the right direction, that's more profitable than ever, because there's so much information out there. Everything's saturated. Tastemaker is probably the most overused word, but I still think it's important.
There's a bit less elbow room and latitude to take it somewhere else, at least at festivals. In the club you can do whatever you want but at festivals, especially Ultra, nowadays the crowd wants to hear our songs.