The appeal of the spectrally macabre is generally narrow because it demands from the reader a certain degree of imagination and a capacity for detachment from every-day life. Relatively few are free enough from the spell of the daily routine to respond to rappings from outside, and tales of ordinary feelings and events, or of common sentimental distortions of such feelings and events, will always take first place in the taste of the majority; rightly, perhaps, since of course these ordinary matters make up the greater part of human experience.
Well hip hop is basically the whole culture of the movement. There's the rap which is a form of hip hop culture. It could be breakdancing, freestyle dancing or whatever type of dancing that's happening now in the Black, Hispanic and White community.
Only two to three per cent of an audience is interested in words and pays attention to lyrics; most of the rest of it is about image or the beat or the sound, or else it's a tribal thing - country & western, rap, heavy metal, with historical folk rock off in some kind of cult.