[Propaganda] does not have multiple shadings; it has a positive and a negative; love or hate, right or wrong, truth or lie, never half this way and half that way.
As soon as the theoretician attempts to take account of so-called 'utility' and 'reality' instead of absolute truth, his work will cease to be a polar star of seeking humanity and instead will become a prescription for everyday life.
The main plank in the National Socialist program is to abolish the liberalistic concept of the individual and the Marxist concept of humanity and to substitute for them the folk community, rooted in the soil and bound together by the bond of its common blood.
The Whites have carried to these (colonial) people the worst that they could carry: the plagues of the world: materialism, fanaticism, alcoholism, and syphilis. Moreover, since what these people possessed on their own was superior to anything we could give them, they have remained themselves... The sole result of the activity of the colonizers is: they have everywhere aroused hatred.
Churchill is the very type of a corrupt journalist. There is not a worse prostitute in politics. He himself has written that it'sunimaginable what can be done in war with the help of lies. He's an utterly amoral repulsive creature. I'm convinced that he has his place of refuge ready beyond the Atlantic. He obviously won't seek sanctuary in Canada. In Canada he'd be beaten up. He'll go to his friends the Yankees. As soon as this damnable winter is over, we'll remedy all that.
I will employ my strength for the welfare of the German people, protect the Constitution and laws of the German people, conscientiously discharge the duties imposed on me, and conduct my affairs of office impartially and with justice to everyone.
Indeed, nearly all attempts to exterminate a doctrine and its organizational expression, by force without spiritual foundation, are doomed to failure, and not seldom end with the exact opposite of the desired result.
Only a handful of Germans in the Reich had the slightest conception of the eternal and merciless struggle for the German language, German schools, and a German way of life. Only today, when the same deplorable misery is forced on many millions of Germans from the Reich, who under foreign rule dream of their common fatherland and strive, amid their longing, at least to preserve their holy right to their mother tongue, do wider circles understand what it means to be forced to fight for one's nationality.
When there is change, it must not alter the content of what propaganda is driving at, but in the end must always say the same thing. For instance, a slogan must be presented from different angles, but the end of all remarks must always and immutably be the slogan itself. Only in this way can the propaganda have a unified and complete effect.
What is necessary is to teach each class and profession the importance of the others. All together form one mighty body; labourer, peasant, and professional man.
We National Socialists must hold unflinchingly to our aim in foreign policy, namely to secure for the German people the land and soil to which they are entitles on this earth. And this action is the only one which, before God and or German posterity, would make any sacrifice of blood seem justified: before God, since we have been put on this earth with the mission of eternal struggle for our daily bread.
Since I have fought against these Jewish-Soviet ideas in Germany, since I have conquered and stamped out this peril, I fancy that I possess a better comprehension of its character than do these men who have only to deal with it in the field of literature.
There is, then, no danger in the circumstances that anti-semitism will disappear, for it is the Jews themselves who add fuel to its flames and see that it is kept well stoked. Before the opposition to it can disappear, the malady itself must disappear. And from that point of view, you can rely on the Jews: as long as they survive, anti-semitism will never fade. (13th February 1945)