We need scientists to design new fuels. We need farmers to help grow them. We need engineers to invent new technologies. We need entrepreneurs to sell those technologies. We need workers to operate assembly lines that hum with high-tech, zero-carbon components. We need builders to hammer into place the foundations for a clean energy age. We need diplomats and businessmen and women, and Peace Corps volunteers to help developing nations skip past the dirty phase of development and transition to sustainable sources of energy. In other words, we need you.
Making a programme that appears to condone a positive stereotype actually enforces all the negative ones as well. It says that they all have a valid point. To assert that Americans are naive, Germans humourless and the French arrogant is one thing: they're big enough to take it. But to say that there's a conspiracy of Jewish bankers, that gypsies are thieves, Pakistanis are dirty and refugees are muggers is something quite else.