By the delusions of seeming good the people are often misled to desire their own ruin; and they are frequently influenced by great hopes and brave promises.
The reply is, that one ought to be both feared and loved, but as it is difficult for the two to go together, it is much safer to be feared than loved, if one of the two has to be wanting. For it may be said of men in general that they are ungrateful, voluble, dissemblers, anxious to avoid danger, and covetous of gain; as long as you benefit them, they are entirely yours; they offer you their blood, their goods, their life, and their children, as I have before said, when the necessity is remote; but when it approaches, they revolt.
Every one sees what you appear to be, few really know what you are, and those few dare not oppose themselves to the opinion of the many, who have the majesty of the state to defend them.
It is a true observation of ancient writers, that as men are apt to be cast down by adversity, so they, are easily satiated with prosperity, and that joy and grief produce the same effects. For whenever men are not obliged by necessity to fight they fight from ambition, which is so powerful a passion in the human breast that however high we reach we are never satisfied.
It is often found that modesty and humility not only do no good, but are positively hurtful, when they are shown to the arrogant who have taken up a prejudice against you, either from envy or from any other cause.
To keep your actions and your plans secret always has been a very good thing . .. Marcus Crassus said to one who asked him when he was going to move the army: 'Do you believe that you will be the only one not to hear the trumpet?
the wise man should always follow the roads that have been trodden by the great, and imitate those who have most excelled, so that if he cannot reach their perfection, he may at least acquire something of its savour.
How laudable it is for a prince to keep good faith and live with integrity, and not with astuteness, every one knows. Still the experience of our times shows those princes to have done great things who have had little regard for good faith, and have been able by astuteness to confuse men's brains, and who have ultimately overcome those who have made loyalty their foundation.
A prince who is not himself wise cannot be wisely advised. . . . Good advice depends on the shrewdness of the prince who seeks it, and not the shrewdness of the prince on good advice.
You know better than I that in a Republic talent is always suspect. A man attains an elevated position only when his mediocrity prevents him from being a threat to others. And for this reason a democracy is never governed by the most competent, but rather by those whose insignificance will not jeopardize anyone else's self-esteem.