We go from birth to death. Three out of ten follow life. Three out of ten follow death. People who rush from birth to death are also three out of ten. Why is that so? Because they want to make too much of life.
Treat those who are good with goodness, and also treat those who are not good with goodness. Thus goodness is attained. Be honest to those who are honest, and be also honest to those who are not honest. Thus honesty is attained.