When I work a game as an analyst, all I do is look at the game like a coach. Why was something successful? What makes it work? I just try to use my expertise and whatever insight I have to the game.
Your neighbors will make judgments about you based on how your lawn and house look, and people who see you passing will judge you based on how clean you keep your car. It's not always fair, but it has always been true. Appearances matter, so make yours a good one.