I always believe in going hard at everything, whether it is Latin or mathematics, boxing or football, but at the same time I want to keep the sense of proportion. It is never worth while to absolutely exhaust one's self or to take big chances unless for an adequate object. I want you to keep in training the faculties which would make you, if the need arose, able to put your last ounce of pluck and strength into a contest. But I do not want you to squander these qualities.
All winning teams are goal-oriented. Teams like these win consistently because everyone connected with them concentrates on specific objectives. They go about their business with blinders on; nothing will distract them from achieving their aims.
I think the Cowboys are one of only two teams in all of sports that engender love and hate to that extreme. The other is the Yankees. You love the Yankees or you hate the Yankees.
My priority is to turn people - especially kids - on to sports and being active so they don't even have to think about it being good for their health. If people participate for the fun of it, and believe me - it is fun, then fitness programs will be much more successful.
We learn early on that, in order to be a winner, you have to believe in yourself. You have to have the confidence to make things happen. And you have to have personal pride.