People are very proud of Newcastle, very proud to come from here. This is a working class City and they just want to enjoy themselves and live life to the full. They work all week, pick their wages up at the end of the week and they spend it over a weekend by having a good time and watching the football. That's our life.
Without defeats, how do you really know who the hell you are? If you never had to stand up to something - to get up, to be knocked down, and to get up again - life can walk over you wearing football cleats. But each time you do get up, you're bigger, taller, finer, more beautiful, more kind, more understanding, more loving. Each time you get up, you're more inclusive. More people can stand under your umbrella.
To borrow a simile from the football field, we believe that men must play fair, but that there must be no shirking, and that the success can only come to the player who hits the line hard.
My first assistant-coaching job in football was at William & Mary in 1961. The pay wasn't much, so to get $300 more per year, I agreed to coach the golf team. I didn't even know how to keep score, and really, my main job was not to wreck the van on the way to tournaments.
I always believe in going hard at everything, whether it is Latin or mathematics, boxing or football, but at the same time I want to keep the sense of proportion. It is never worth while to absolutely exhaust one's self or to take big chances unless for an adequate object. I want you to keep in training the faculties which would make you, if the need arose, able to put your last ounce of pluck and strength into a contest. But I do not want you to squander these qualities.
One reason I won't compromise is because I believe honesty helps you win over the long haul. You can win a game tomorrow and lose a team. You can lose a game tomorrow and win a football team.