How on earth can otherwise sensible people get so involved in a football game? You could measure the lasting impact on the lives of the people who played it at just about zero.
The game of business used to be like football: size mattered. Then it changed to basketball: speed and agility. Today, business is more like chess. Customer priorities change continually, and the signals given by these changes are vital clues to the next cycle of growth.
Jorge Luis Borges had the soapbox and the authority to complain about this myopic understanding of the duty of Latin American writers, which sometimes forecloses their unique modernism and experience of modernization in favor of a mythic past or an artificially constructed ideal national subject. So likewise in João Gilberto Noll, readers shouldn't expect samba and Carnival and football. The Brazilian national identity is not one of his primary concerns.
It is the mark of our whole modern history that the masses are kept quiet with a fight. They are kept quiet by the fight because it is a sham-fight; thus most of us know by this time that the Party System has been popular only in the sense that a football match is popular.