The truth is, you know, we need our anodynes. You know that word, anodynes? We need that in life some times. A good warm bath can be one for you, or a whatever.
It normally takes decades to build a brand... It's the forgetting of the old truth that allows a person to accept a new truth. You need to allow enough time for this forgetting to take place
The god of love lives in a state of need. It is a need. It is an urge. It is a homeostatic imbalance. Like hunger and thirst, it's almost impossible to stamp out.
A prince must be prudent enough to know how to escape the bad reputation of those vices that would lose the state for him, and must protect himself from those that will not lose it for him, if this is possible; but if he cannot, he need not concern himself unduly if he ignores these less serious vices.
Don’t expect to get anything back, don’t expect recognition for your efforts, don’t expect your genius to be discovered or your love to be understood. Act because you need to act
Cruelty impresses, people want to be afraid of something. They want someone to whom they can submit with a shudder, the masses need that. They need something to dreed.