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Al Ries Quotes
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Al Ries Quotes 39
- A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.
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Tags : Al Ries Quotes , Business Quotes , Marketing Quotes
- Positioning is how you differentiate yourself in the mind of the prospect. That is, you position the product in the mind of the prospect.
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Tags : Al Ries Quotes , Mind Quotes , Position Quotes
- War and marketing have many similarities.
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- Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.
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- The most powerful concept in marketing is owning a word in the prospects mind.
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- What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble.
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Tags : Al Ries Quotes , Two Quotes , Three Quotes
- THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus.
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- What should a brand leader advertise?Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.
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- Everyone is interested in what‘s new. Few people are interested in what‘s better.
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- Marketing is what a company is in business to do. Marketing is a company's ultimate objective.
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- The next generation product almost never comes from the previous generation.
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Tags : Al Ries Quotes , Generations Quotes , Next Quotes
- Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.
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- A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product.
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- Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.
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- The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.
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- Changing the direction of a large company is like trying to turn an aircraft carrier. It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.
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Tags : Al Ries Quotes , Change Quotes , Trying Quotes
- Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.
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Tags : Al Ries Quotes , Names Quotes , Mind Quotes
- Branding is simply a more efficient way to sell things.
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- The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.
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- To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.
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Tags : Al Ries Quotes , Sacrifice Quotes , Essence Quotes