Al Ries Quotes, Successful Quotes, People Quotes

Successful brands get into the mind slowly. A blurb in a magazine. A mention in a newspaper. A comment from a friend. A display in a retail store. After a slow buildup, people become convinced that they have known about the brand forever.

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Tags : Al Ries Quotes , Successful Quotes , People Quotes

What should a brand leader advertise?Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.

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Tags : Al Ries Quotes , Leader Quotes , Important Quotes

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

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Tags : Al Ries Quotes , Mind Quotes

Positioning is how you differentiate yourself in the mind of the prospect. That is, you position the product in the mind of the prospect.

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Tags : Al Ries Quotes , Mind Quotes , Position Quotes

Advertising is the way great brands get to be great brands.

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Tags : Al Ries Quotes , Way Quotes , Advertising Quotes

When a really new product comes along, it's almost always a mistake to hang a well-known name on it. The reason is obvious. A well-known name got well-known because it stood for something. It occupies a position in the prospect's mind. A really well-known name sits on the top rung of a sharply defined ladder. The new product, if it's going to be successful, is going to require a new name. New ladder, new name. It's as simple as that.

6 years ago

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Tags : Al Ries Quotes , Mistake Quotes , Successful Quotes

Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.

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Tags : Al Ries Quotes , Fear Quotes , Communication Quotes

THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus.

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Tags : Al Ries Quotes , Law Quotes , Focus Quotes

To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.

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Tags : Al Ries Quotes , Sacrifice Quotes , Essence Quotes

War and marketing have many similarities.

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Tags : Al Ries Quotes , War Quotes , Marketing Quotes

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

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Tags : Al Ries Quotes , Marketing Quotes , Timing Quotes

The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.

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Tags : Al Ries Quotes , Real Quotes , Gray Matter Quotes

The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name.

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Tags : Al Ries Quotes , Generic Name Quotes , Law Quotes

If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective.

6 years ago

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Tags : Al Ries Quotes , Powerful Quotes , Marketing Quotes

It's better to be first in the mind than to be first in the marketplace.

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Tags : Al Ries Quotes , Business Quotes , Mind Quotes

The best way to make news is to announce a new category, not a new product.

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Tags : Al Ries Quotes , News Quotes , Way Quotes

Your brand's power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets.

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Tags : Al Ries Quotes , Lying Quotes , Dominance Quotes

Good things happen when you narrow your focus.

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Tags : Al Ries Quotes , Focus Quotes , Good Things Quotes

The Internet is the ultimate in brand-centered buying.

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Tags : Al Ries Quotes , Buying Quotes , Internet Quotes

What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble.

6 years ago

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Tags : Al Ries Quotes , Two Quotes , Three Quotes