Al Ries Quotes, Ivory Tower Quotes, Towers Quotes

Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.

6 years ago

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Tags : Al Ries Quotes , Ivory Tower Quotes , Towers Quotes

The crucial ingredient in the success of any brand is its claim to authenticity.

6 years ago

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Tags : Al Ries Quotes , Ingredients Quotes , Authenticity Quotes

When a really new product comes along, it's almost always a mistake to hang a well-known name on it. The reason is obvious. A well-known name got well-known because it stood for something. It occupies a position in the prospect's mind. A really well-known name sits on the top rung of a sharply defined ladder. The new product, if it's going to be successful, is going to require a new name. New ladder, new name. It's as simple as that.

6 years ago

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Tags : Al Ries Quotes , Mistake Quotes , Successful Quotes

War and marketing have many similarities.

6 years ago

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THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus.

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Tags : Al Ries Quotes , Law Quotes , Focus Quotes

Advertising is the way great brands get to be great brands.

6 years ago

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Tags : Al Ries Quotes , Way Quotes , Advertising Quotes

The most powerful concept in marketing is owning a word in the prospects mind.

6 years ago

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Tags : Al Ries Quotes , Powerful Quotes , Business Quotes

It normally takes decades to build a brand... It's the forgetting of the old truth that allows a person to accept a new truth. You need to allow enough time for this forgetting to take place

6 years ago

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Tags : Al Ries Quotes , Enough Time Quotes , Needs Quotes

It's better to be first in the mind than to be first in the marketplace.

6 years ago

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Tags : Al Ries Quotes , Business Quotes , Mind Quotes

Positioning is how you differentiate yourself in the mind of the prospect. That is, you position the product in the mind of the prospect.

6 years ago

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Tags : Al Ries Quotes , Mind Quotes , Position Quotes

Your brand's power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets.

6 years ago

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Tags : Al Ries Quotes , Lying Quotes , Dominance Quotes

Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.

6 years ago

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Tags : Al Ries Quotes , Fear Quotes , Communication Quotes

The Internet is the ultimate in brand-centered buying.

6 years ago

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Tags : Al Ries Quotes , Buying Quotes , Internet Quotes

Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.

6 years ago

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Tags : Al Ries Quotes , Business Quotes , Want Quotes

What should a brand leader advertise?Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.

6 years ago

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Tags : Al Ries Quotes , Leader Quotes , Important Quotes

The next generation product almost never comes from the previous generation.

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Tags : Al Ries Quotes , Generations Quotes , Next Quotes

Marketing is what a company is in business to do. Marketing is a company's ultimate objective.

6 years ago

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Tags : Al Ries Quotes , Marketing Quotes , Company Quotes

The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.

6 years ago

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Tags : Al Ries Quotes , Real Quotes , Gray Matter Quotes

Everyone is interested in what‘s new. Few people are interested in what‘s better.

6 years ago

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Tags : Al Ries Quotes

If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective.

6 years ago

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Tags : Al Ries Quotes , Powerful Quotes , Marketing Quotes