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Al Ries Quotes
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Al Ries Quotes 39
- Marketing is what a company is in business to do. Marketing is a company's ultimate objective.
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Tags : Al Ries Quotes , Marketing Quotes , Company Quotes
- Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.
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Tags : Al Ries Quotes , Ivory Tower Quotes , Towers Quotes
- Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.
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Tags : Al Ries Quotes , Marketing Quotes , Timing Quotes
- What should a brand leader advertise?Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.
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Tags : Al Ries Quotes , Leader Quotes , Important Quotes
- It's the first company to build the mental position that has the upper hand, not the first company to make the product. IBM didn't invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect's mind.
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Tags : Al Ries Quotes , Hands Quotes , Mind Quotes
- Your brand's power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets.
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Tags : Al Ries Quotes , Lying Quotes , Dominance Quotes
- Good things happen when you narrow your focus.
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Tags : Al Ries Quotes , Focus Quotes , Good Things Quotes
- Advertising is the way great brands get to be great brands.
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Tags : Al Ries Quotes , Way Quotes , Advertising Quotes
- Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.
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Tags : Al Ries Quotes , Names Quotes , Mind Quotes
- A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product.
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Tags : Al Ries Quotes , Successful Quotes , Perception Quotes
- Positioning is how you differentiate yourself in the mind of the prospect. That is, you position the product in the mind of the prospect.
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Tags : Al Ries Quotes , Mind Quotes , Position Quotes
- It normally takes decades to build a brand... It's the forgetting of the old truth that allows a person to accept a new truth. You need to allow enough time for this forgetting to take place
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Tags : Al Ries Quotes , Enough Time Quotes , Needs Quotes
- Everyone is interested in what‘s new. Few people are interested in what‘s better.
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- Marketing is not selling. Marketing is building a brand in the mind of the prospect.
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Tags : Al Ries Quotes , Marketing Quotes , Mind Quotes
- The next generation product almost never comes from the previous generation.
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- Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.
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- The Internet is the ultimate in brand-centered buying.
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Tags : Al Ries Quotes , Buying Quotes , Internet Quotes
- Successful brands get into the mind slowly. A blurb in a magazine. A mention in a newspaper. A comment from a friend. A display in a retail store. After a slow buildup, people become convinced that they have known about the brand forever.
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Tags : Al Ries Quotes , Successful Quotes , People Quotes
- What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble.
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Tags : Al Ries Quotes , Two Quotes , Three Quotes
- Changing the direction of a large company is like trying to turn an aircraft carrier. It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.
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Tags : Al Ries Quotes , Change Quotes , Trying Quotes