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Al Ries Quotes
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Al Ries Quotes 39
- If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective.
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Tags : Al Ries Quotes , Powerful Quotes , Marketing Quotes
- The Internet is the ultimate in brand-centered buying.
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Tags : Al Ries Quotes , Buying Quotes , Internet Quotes
- Marketing is not selling. Marketing is building a brand in the mind of the prospect.
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- If you want to build a brand, you must focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns.
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Tags : Al Ries Quotes , Focus Quotes , Effort Quotes
- A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.
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Tags : Al Ries Quotes , Business Quotes , Marketing Quotes
- The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name.
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Tags : Al Ries Quotes , Generic Name Quotes , Law Quotes
- It's better to be first in the mind than to be first in the marketplace.
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- The next generation product almost never comes from the previous generation.
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Tags : Al Ries Quotes , Generations Quotes , Next Quotes
- Marketing is what a company is in business to do. Marketing is a company's ultimate objective.
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- Positioning is how you differentiate yourself in the mind of the prospect. That is, you position the product in the mind of the prospect.
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Tags : Al Ries Quotes , Mind Quotes , Position Quotes
- The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.
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Tags : Al Ries Quotes , Real Quotes , Gray Matter Quotes
- Everyone is interested in what‘s new. Few people are interested in what‘s better.
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- Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.
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Tags : Al Ries Quotes , Mind Quotes
- The best way to make news is to announce a new category, not a new product.
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Tags : Al Ries Quotes , News Quotes , Way Quotes
- What should a brand leader advertise?Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.
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- It normally takes decades to build a brand... It's the forgetting of the old truth that allows a person to accept a new truth. You need to allow enough time for this forgetting to take place
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Tags : Al Ries Quotes , Enough Time Quotes , Needs Quotes
- The most powerful concept in marketing is owning a word in the prospects mind.
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- Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.
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- Good things happen when you narrow your focus.
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- Advertising is the way great brands get to be great brands.
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