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Al Ries Quotes
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Al Ries Quotes 39
- Marketing is not selling. Marketing is building a brand in the mind of the prospect.
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Tags : Al Ries Quotes , Marketing Quotes , Mind Quotes
- The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name.
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- The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.
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- Good things happen when you narrow your focus.
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- A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product.
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- The next generation product almost never comes from the previous generation.
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- A laser is a weak source of energy. A laser takes [only] a few watts of energy and focuses them in a coherent stream of light. But with a laser, you can drill a hole in a diamond or wipe out cancer.
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Tags : Al Ries Quotes , Cancer Quotes , Light Quotes
- Successful brands get into the mind slowly. A blurb in a magazine. A mention in a newspaper. A comment from a friend. A display in a retail store. After a slow buildup, people become convinced that they have known about the brand forever.
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- What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble.
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- Changing the direction of a large company is like trying to turn an aircraft carrier. It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.
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- Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.
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- Marketing is what a company is in business to do. Marketing is a company's ultimate objective.
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- It's better to be first in the mind than to be first in the marketplace.
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- War and marketing have many similarities.
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- Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.
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- The Internet is the ultimate in brand-centered buying.
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- A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.
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- Branding is simply a more efficient way to sell things.
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- THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus.
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- Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.
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