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Al Ries Quotes
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Al Ries Quotes 39
- Your brand's power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets.
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Tags : Al Ries Quotes , Lying Quotes , Dominance Quotes
- Marketing is what a company is in business to do. Marketing is a company's ultimate objective.
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Tags : Al Ries Quotes , Marketing Quotes , Company Quotes
- The next generation product almost never comes from the previous generation.
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Tags : Al Ries Quotes , Generations Quotes , Next Quotes
- The Internet is the ultimate in brand-centered buying.
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Tags : Al Ries Quotes , Buying Quotes , Internet Quotes
- Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.
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Tags : Al Ries Quotes , Fear Quotes , Communication Quotes
- Changing the direction of a large company is like trying to turn an aircraft carrier. It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.
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Tags : Al Ries Quotes , Change Quotes , Trying Quotes
- Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.
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Tags : Al Ries Quotes , Ivory Tower Quotes , Towers Quotes
- Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.
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Tags : Al Ries Quotes , Names Quotes , Mind Quotes
- A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.
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Tags : Al Ries Quotes , Business Quotes , Marketing Quotes
- What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble.
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Tags : Al Ries Quotes , Two Quotes , Three Quotes
- Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.
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- The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.
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Tags : Al Ries Quotes , Giving Up Quotes , Sacrifice Quotes
- Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.
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- The best way to make news is to announce a new category, not a new product.
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Tags : Al Ries Quotes , News Quotes , Way Quotes
- Branding is simply a more efficient way to sell things.
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- A laser is a weak source of energy. A laser takes [only] a few watts of energy and focuses them in a coherent stream of light. But with a laser, you can drill a hole in a diamond or wipe out cancer.
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Tags : Al Ries Quotes , Cancer Quotes , Light Quotes
- It normally takes decades to build a brand... It's the forgetting of the old truth that allows a person to accept a new truth. You need to allow enough time for this forgetting to take place
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Tags : Al Ries Quotes , Enough Time Quotes , Needs Quotes
- THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus.
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- To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.
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Tags : Al Ries Quotes , Sacrifice Quotes , Essence Quotes
- The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name.
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Tags : Al Ries Quotes , Generic Name Quotes , Law Quotes