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Al Ries Quotes
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Al Ries Quotes 39
- A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product.
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Tags : Al Ries Quotes , Successful Quotes , Perception Quotes
- To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.
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Tags : Al Ries Quotes , Sacrifice Quotes , Essence Quotes
- The most powerful concept in marketing is owning a word in the prospects mind.
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Tags : Al Ries Quotes , Powerful Quotes , Business Quotes
- Marketing is not selling. Marketing is building a brand in the mind of the prospect.
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Tags : Al Ries Quotes , Marketing Quotes , Mind Quotes
- Your brand's power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets.
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Tags : Al Ries Quotes , Lying Quotes , Dominance Quotes
- Positioning is how you differentiate yourself in the mind of the prospect. That is, you position the product in the mind of the prospect.
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Tags : Al Ries Quotes , Mind Quotes , Position Quotes
- It's better to be first in the mind than to be first in the marketplace.
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Tags : Al Ries Quotes , Business Quotes , Mind Quotes
- The best way to make news is to announce a new category, not a new product.
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Tags : Al Ries Quotes , News Quotes , Way Quotes
- Branding is simply a more efficient way to sell things.
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Tags : Al Ries Quotes , Way Quotes , Branding Quotes
- Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.
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Tags : Al Ries Quotes , Ivory Tower Quotes , Towers Quotes
- What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble.
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Tags : Al Ries Quotes , Two Quotes , Three Quotes
- Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.
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Tags : Al Ries Quotes , Business Quotes , Want Quotes
- The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.
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Tags : Al Ries Quotes , Giving Up Quotes , Sacrifice Quotes
- The next generation product almost never comes from the previous generation.
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Tags : Al Ries Quotes , Generations Quotes , Next Quotes
- The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.
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Tags : Al Ries Quotes , Real Quotes , Gray Matter Quotes
- The crucial ingredient in the success of any brand is its claim to authenticity.
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Tags : Al Ries Quotes , Ingredients Quotes , Authenticity Quotes
- A brand should strive to own a word in the mind of the consumer.
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- Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.
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- THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus.
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- The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name.
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Tags : Al Ries Quotes , Generic Name Quotes , Law Quotes