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Al Ries Quotes
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Al Ries Quotes 39
- A brand should strive to own a word in the mind of the consumer.
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Tags : Al Ries Quotes , Mind Quotes , Strive Quotes
- If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective.
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Tags : Al Ries Quotes , Powerful Quotes , Marketing Quotes
- A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product.
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Tags : Al Ries Quotes , Successful Quotes , Perception Quotes
- The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.
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Tags : Al Ries Quotes , Giving Up Quotes , Sacrifice Quotes
- Branding is simply a more efficient way to sell things.
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Tags : Al Ries Quotes , Way Quotes , Branding Quotes
- What should a brand leader advertise?Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.
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Tags : Al Ries Quotes , Leader Quotes , Important Quotes
- War and marketing have many similarities.
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Tags : Al Ries Quotes , War Quotes , Marketing Quotes
- It normally takes decades to build a brand... It's the forgetting of the old truth that allows a person to accept a new truth. You need to allow enough time for this forgetting to take place
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Tags : Al Ries Quotes , Enough Time Quotes , Needs Quotes
- Successful brands get into the mind slowly. A blurb in a magazine. A mention in a newspaper. A comment from a friend. A display in a retail store. After a slow buildup, people become convinced that they have known about the brand forever.
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Tags : Al Ries Quotes , Successful Quotes , People Quotes
- Positioning is how you differentiate yourself in the mind of the prospect. That is, you position the product in the mind of the prospect.
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Tags : Al Ries Quotes , Mind Quotes , Position Quotes
- The crucial ingredient in the success of any brand is its claim to authenticity.
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Tags : Al Ries Quotes , Ingredients Quotes , Authenticity Quotes
- Marketing is not selling. Marketing is building a brand in the mind of the prospect.
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Tags : Al Ries Quotes , Marketing Quotes , Mind Quotes
- If you want to build a brand, you must focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns.
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Tags : Al Ries Quotes , Focus Quotes , Effort Quotes
- The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name.
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Tags : Al Ries Quotes , Generic Name Quotes , Law Quotes
- Advertising is the way great brands get to be great brands.
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Tags : Al Ries Quotes , Way Quotes , Advertising Quotes
- A laser is a weak source of energy. A laser takes [only] a few watts of energy and focuses them in a coherent stream of light. But with a laser, you can drill a hole in a diamond or wipe out cancer.
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Tags : Al Ries Quotes , Cancer Quotes , Light Quotes
- To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.
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Tags : Al Ries Quotes , Sacrifice Quotes , Essence Quotes
- Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.
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Tags : Al Ries Quotes , Marketing Quotes , Timing Quotes
- The next generation product almost never comes from the previous generation.
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Tags : Al Ries Quotes , Generations Quotes , Next Quotes
- The Internet is the ultimate in brand-centered buying.
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Tags : Al Ries Quotes , Buying Quotes , Internet Quotes