Al Ries Quotes, Marketing Quotes, Mind Quotes

Marketing is not selling. Marketing is building a brand in the mind of the prospect.

5 years ago

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Tags : Al Ries Quotes , Marketing Quotes , Mind Quotes

Your brand's power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets.

5 years ago

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Tags : Al Ries Quotes , Lying Quotes , Dominance Quotes

If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective.

5 years ago

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Tags : Al Ries Quotes , Powerful Quotes , Marketing Quotes

The most powerful concept in marketing is owning a word in the prospects mind.

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The next generation product almost never comes from the previous generation.

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Tags : Al Ries Quotes , Generations Quotes , Next Quotes

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

5 years ago

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Tags : Al Ries Quotes , Giving Up Quotes , Sacrifice Quotes

When a really new product comes along, it's almost always a mistake to hang a well-known name on it. The reason is obvious. A well-known name got well-known because it stood for something. It occupies a position in the prospect's mind. A really well-known name sits on the top rung of a sharply defined ladder. The new product, if it's going to be successful, is going to require a new name. New ladder, new name. It's as simple as that.

5 years ago

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Tags : Al Ries Quotes , Mistake Quotes , Successful Quotes

It's better to be first in the mind than to be first in the marketplace.

5 years ago

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Tags : Al Ries Quotes , Business Quotes , Mind Quotes

A laser is a weak source of energy. A laser takes [only] a few watts of energy and focuses them in a coherent stream of light. But with a laser, you can drill a hole in a diamond or wipe out cancer.

5 years ago

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Tags : Al Ries Quotes , Cancer Quotes , Light Quotes

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

5 years ago

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The best way to make news is to announce a new category, not a new product.

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Tags : Al Ries Quotes , News Quotes , Way Quotes

Branding is simply a more efficient way to sell things.

5 years ago

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Tags : Al Ries Quotes , Way Quotes , Branding Quotes

The Internet is the ultimate in brand-centered buying.

5 years ago

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Tags : Al Ries Quotes , Buying Quotes , Internet Quotes

Changing the direction of a large company is like trying to turn an aircraft carrier. It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.

5 years ago

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Tags : Al Ries Quotes , Change Quotes , Trying Quotes

Advertising is the way great brands get to be great brands.

5 years ago

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The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name.

5 years ago

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Tags : Al Ries Quotes , Generic Name Quotes , Law Quotes

Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.

5 years ago

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Tags : Al Ries Quotes , Fear Quotes , Communication Quotes

To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.

5 years ago

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Tags : Al Ries Quotes , Sacrifice Quotes , Essence Quotes

Marketing is what a company is in business to do. Marketing is a company's ultimate objective.

5 years ago

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Tags : Al Ries Quotes , Marketing Quotes , Company Quotes

Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.

5 years ago

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Tags : Al Ries Quotes , Names Quotes , Mind Quotes