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Al Ries Quotes
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Al Ries Quotes 39
- Changing the direction of a large company is like trying to turn an aircraft carrier. It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.
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Tags : Al Ries Quotes , Change Quotes , Trying Quotes
- The best way to make news is to announce a new category, not a new product.
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Tags : Al Ries Quotes , News Quotes , Way Quotes
- Marketing is what a company is in business to do. Marketing is a company's ultimate objective.
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Tags : Al Ries Quotes , Marketing Quotes , Company Quotes
- Everyone is interested in what‘s new. Few people are interested in what‘s better.
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- Good things happen when you narrow your focus.
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Tags : Al Ries Quotes , Focus Quotes , Good Things Quotes
- The most powerful concept in marketing is owning a word in the prospects mind.
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Tags : Al Ries Quotes , Powerful Quotes , Business Quotes
- Branding is simply a more efficient way to sell things.
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Tags : Al Ries Quotes , Way Quotes , Branding Quotes
- Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.
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Tags : Al Ries Quotes , Names Quotes , Mind Quotes
- Your brand's power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets.
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Tags : Al Ries Quotes , Lying Quotes , Dominance Quotes
- If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective.
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Tags : Al Ries Quotes , Powerful Quotes , Marketing Quotes
- The Internet is the ultimate in brand-centered buying.
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Tags : Al Ries Quotes , Buying Quotes , Internet Quotes
- Positioning is how you differentiate yourself in the mind of the prospect. That is, you position the product in the mind of the prospect.
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Tags : Al Ries Quotes , Mind Quotes , Position Quotes
- It normally takes decades to build a brand... It's the forgetting of the old truth that allows a person to accept a new truth. You need to allow enough time for this forgetting to take place
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Tags : Al Ries Quotes , Enough Time Quotes , Needs Quotes
- If you want to build a brand, you must focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns.
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Tags : Al Ries Quotes , Focus Quotes , Effort Quotes
- A brand should strive to own a word in the mind of the consumer.
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Tags : Al Ries Quotes , Mind Quotes , Strive Quotes
- The crucial ingredient in the success of any brand is its claim to authenticity.
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Tags : Al Ries Quotes , Ingredients Quotes , Authenticity Quotes
- War and marketing have many similarities.
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- It's better to be first in the mind than to be first in the marketplace.
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- What should a brand leader advertise?Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.
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Tags : Al Ries Quotes , Leader Quotes , Important Quotes
- Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.
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Tags : Al Ries Quotes , Fear Quotes , Communication Quotes