To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.
The essence of any religion lies solely in the answer to the question: why do I exist, and what is my relationship to the infinite universe that surrounds me?
The soul is the cause or source of the living body. The terms cause and source have many senses. But the soul is the cause of its body alike in all three senses which we explicitly recognize. It is (a) the source or origin of movement, it is (b) the end, it is (c) the essence of the whole living body.
Metaphysics is universal and is exclusively concerned with primary substance. ... And here we will have the science to study that which is, both in its essence and in the properties which it has.
The essence and foundation of House of Commons debating is formal conversation. The set speech, the harangue addressed to constituents, or to the wider public out of doors, has never succeeded much in our small wisely-built chamber. To do any good you have got to get down to grips with the subject and in human touch with the audience.
Only those of tranquil minds, and none else, can attain abiding joy, by realizing within their souls the Being who manifests one essence in a multiplicity of forms.
It is felt that a disciplined mind leads to happiness and an undisciplined mind leads to suffering, and in fact it is said that bringing about discipline within one's mind is the essence of the Buddha's teaching.
My acts are irrevocable
Because they have no essence...
Where are the doers of deeds
Absent among their conditions?
Imagine a magician
Who creates a creature
Who creates other creatures.
Acts I perform are creatures
Who create others.
For a time it seemed inevitable that the surging tide of agnosticism and materialism would sweep all before it. There were those who did not dare utter what they thought. Many thought the case hopeless and the cause of religion lost once and for ever. But the tide has turned and to the rescue has come - what? The study of comparative religions. By the study of different religions we find that in essence they are one.
What you call the psychic being is the mind of the vital. The heart is the seat of this mind. And this mind is the essence of the senses. It receives things from outside, acts upon things that are outside - knows, gives consent, takes interest in them. But this mind cannot be the Ishwara, but it is the knower, the giver of the consent.