We are all basically the same human beings, who seek happiness and try to avoid suffering. Everybody is my peer group. Your feeling "I am of no value" is wrong. Absolutely wrong.
Live life like its the last breath you take for that breath is the whole essence of living, the little things in life are what connects us to all the big things we live for
The soul is the cause or source of the living body. The terms cause and source have many senses. But the soul is the cause of its body alike in all three senses which we explicitly recognize. It is (a) the source or origin of movement, it is (b) the end, it is (c) the essence of the whole living body.
To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.
The secret to being successful is to find a way to bring yourself through, even in your stories. People are looking for the essence of your truth. When you can bring your own truth to it, that's when it works.