Al Ries Quotes, News Quotes, Way Quotes

The best way to make news is to announce a new category, not a new product.

5 years ago

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Tags : Al Ries Quotes , News Quotes , Way Quotes

Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.

5 years ago

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Tags : Al Ries Quotes , Fear Quotes , Communication Quotes

Successful brands get into the mind slowly. A blurb in a magazine. A mention in a newspaper. A comment from a friend. A display in a retail store. After a slow buildup, people become convinced that they have known about the brand forever.

5 years ago

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Tags : Al Ries Quotes , Successful Quotes , People Quotes

The next generation product almost never comes from the previous generation.

5 years ago

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Tags : Al Ries Quotes , Generations Quotes , Next Quotes

It's better to be first in the mind than to be first in the marketplace.

5 years ago

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Tags : Al Ries Quotes , Business Quotes , Mind Quotes

Marketing is what a company is in business to do. Marketing is a company's ultimate objective.

5 years ago

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Tags : Al Ries Quotes , Marketing Quotes , Company Quotes

What should a brand leader advertise?Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.

5 years ago

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Tags : Al Ries Quotes , Leader Quotes , Important Quotes

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

5 years ago

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Tags : Al Ries Quotes , Marketing Quotes , Timing Quotes

It normally takes decades to build a brand... It's the forgetting of the old truth that allows a person to accept a new truth. You need to allow enough time for this forgetting to take place

5 years ago

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Tags : Al Ries Quotes , Enough Time Quotes , Needs Quotes

The crucial ingredient in the success of any brand is its claim to authenticity.

5 years ago

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Tags : Al Ries Quotes , Ingredients Quotes , Authenticity Quotes

If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective.

5 years ago

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Tags : Al Ries Quotes , Powerful Quotes , Marketing Quotes

Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.

5 years ago

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Tags : Al Ries Quotes , Business Quotes , Want Quotes

Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.

5 years ago

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Tags : Al Ries Quotes , Names Quotes , Mind Quotes

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

5 years ago

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Tags : Al Ries Quotes , Mind Quotes

When a really new product comes along, it's almost always a mistake to hang a well-known name on it. The reason is obvious. A well-known name got well-known because it stood for something. It occupies a position in the prospect's mind. A really well-known name sits on the top rung of a sharply defined ladder. The new product, if it's going to be successful, is going to require a new name. New ladder, new name. It's as simple as that.

5 years ago

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Tags : Al Ries Quotes , Mistake Quotes , Successful Quotes

Your brand's power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets.

5 years ago

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Tags : Al Ries Quotes , Lying Quotes , Dominance Quotes

A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product.

5 years ago

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Tags : Al Ries Quotes , Successful Quotes , Perception Quotes

Good things happen when you narrow your focus.

5 years ago

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Tags : Al Ries Quotes , Focus Quotes , Good Things Quotes

Branding is simply a more efficient way to sell things.

5 years ago

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Tags : Al Ries Quotes , Way Quotes , Branding Quotes