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Al Ries Quotes
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Al Ries Quotes 39
- Your brand's power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets.
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Tags : Al Ries Quotes , Lying Quotes , Dominance Quotes
- The most powerful concept in marketing is owning a word in the prospects mind.
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Tags : Al Ries Quotes , Powerful Quotes , Business Quotes
- Advertising is the way great brands get to be great brands.
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- Changing the direction of a large company is like trying to turn an aircraft carrier. It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.
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Tags : Al Ries Quotes , Change Quotes , Trying Quotes
- A brand should strive to own a word in the mind of the consumer.
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Tags : Al Ries Quotes , Mind Quotes , Strive Quotes
- The Internet is the ultimate in brand-centered buying.
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- A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product.
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Tags : Al Ries Quotes , Successful Quotes , Perception Quotes
- If you want to build a brand, you must focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns.
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Tags : Al Ries Quotes , Focus Quotes , Effort Quotes
- The Law of the Generic: One of the fastest routes to failure is giving a brand a generic name.
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Tags : Al Ries Quotes , Generic Name Quotes , Law Quotes
- Branding is simply a more efficient way to sell things.
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Tags : Al Ries Quotes , Way Quotes , Branding Quotes
- It's the first company to build the mental position that has the upper hand, not the first company to make the product. IBM didn't invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect's mind.
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Tags : Al Ries Quotes , Hands Quotes , Mind Quotes
- Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.
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- Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.
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Tags : Al Ries Quotes , Fear Quotes , Communication Quotes
- The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.
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- A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.
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- To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.
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Tags : Al Ries Quotes , Sacrifice Quotes , Essence Quotes
- Good things happen when you narrow your focus.
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- Marketing is not selling. Marketing is building a brand in the mind of the prospect.
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- Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.
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Tags : Al Ries Quotes , Marketing Quotes , Timing Quotes