What happens to the Microsofts, Oracles and IBMs of the world is that when they get big enough, they don't think they need to bring that same level of focus and energy to the end-user experience.
When we're interested in something, everything around us appears to refer to it (the mystics call these phenomena "signs," the sceptics "coincidence," and psychologists "concentrated focus," although I've yet to find out what term historians should use).
There is a big risk for the Republicans in a race, especially with Hillary Clinton as a likely Democratic nominee in a contest that will focus on the possibility of the first woman president to be six months suspending up the nomination of a black woman, who is imminently qualified.