I come from an environment where the men actually say, "Is it OK if I take off my jacket?" in a meeting. Everyone wears suits; it is a very dressed-up world. Even if I wear jeans, I still wear a blazer and jewelry. I think there is something nice about coming to work and dressing nicely.
When I was creative director [at Estée Lauder], I was always being asked about my beauty must-haves. From there I had this fun idea to create a line of what was in my makeup bag. But I also love accessories, and people associate me with home, family, and beauty. As a girl, my favorite toy was my dollhouse; if I could still play with it now, I would! I used to love a well-arranged room: the furniture, the fabric, the lighting.
I think talented people are priceless. And I think people that are knowledgeable and experienced - and I think there's a balance of new talent and experience, which makes, I think, Estee Lauder really special.
So the idea of being able to shop cross-category to buy the beach bag, the summer lip gloss, and the pillows for your pool house makes it into very focused, easy life.
When I took the job as Estée Lauder's creative director, the first thing I did was go into the archives! I love taking our heritage and making it modern.
I've always loved the beauty world. Ever since I was a child, I looked at magazines and wore fragrances and tried out samples and sets. I worked at Clinique in the creative department for a summer during high school. And when I graduated from university, I worked at Prescriptives. My uncle [Leonard Lauder, chairman emeritus of the Estée Lauder Companies] smartly had wanted me to go into a small brand - to figure out what part of the company I loved. I discovered I was passionate about the creative process, the product development, creating a concept around a fragrance or lipstick.
AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful.
Mom used to frame everything we made, and now I'm following her example. It makes children so proud to see their work on display instead of hidden away. I figure if I take my children's work seriously, maybe they will too. And it reinforces the idea that art is not something alien and esoteric. Anyone can make art.
I think to make your home as comfortable as possible is so important. There’s something really interesting about that as a trend, that whole idea of lifestyle and being happy in your surroundings.
People always ask what I would have done if I weren't doing what I'm doing. And I say I'd [still] be in fashion or in beauty. It's such a dream come true now because I have the ability to go into home [goods] and accessories as well.
I think it's so much fun to create a space. As the world has gotten more and more hectic - with these horrible catastrophes [happening] - people are going out less, ordering in, [having guests over]. People love to be in their homes.
People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image.