Almost all the other fellows do not look from the facts to the theory but from the theory to the facts; they cannot get out of the network of already accepted concepts; instead, comically, they only wriggle about inside.
If I go to the National Gallery and I look at one of the great paintings that excite me there, it's not so much the painting that excites me as that the painting unlocks all kinds of valves of sensation within me which return me to life more violently.
So, if you look at what's common among some of the companies I have, including the Four Seasons, NewsCorp, George V, the Plaza, these are all irreplaceable brands in their own fields.