It is always assumed by the empty-headed, who chatter about themselves for want of something better, that people who do not discuss their affairs openly must have something to hide.
The receptivity of the masses is very limited, their intelligence is small, but their power of forgetting is enormous. In consequence of these facts, all effective propaganda must be limited to a very few points and must harp on these in slogans until the last member of the public understands what you want him to understand by your slogan.
So I analyzed that and decided I didn't want to be the president during a depression greater than the Great Depression, or the beginning of a depression greater than the Great Depression.
If I want to understand something, I must observe, I must not criticize, I must not condemn, I must not pursue it as pleasure or avoid it as non-pleasure. There must merely be the silent observation of a fact.
But another thing I know is this — we can’t steer ourselves out of this crisis by heading in the same, disastrous direction. We can’t change direction with a new driver who wants to follow the same old map. And that’s what this election is all about.