We feign pity when we want to demonstrate our ascendancy over feelings of hostility: but usually in vain. Whenever we notice this,there is an accompanying surge in those hostile sensations.
Nobody really likes to be lectured a lot. And, therefore, if you want to be an effective person, what you don't do is scold the person publicly all the time.
I remember a time when I would hear a band and then want to hear everything that sounded like it; I wanted it to feel like I was tapping into a thing, even if it wasn't.
I do not want you ever to initiate any action for any refunds of taxes without first consulting me and presenting the matter fully to me so that I may judge whether it is an honorable and ethical action to take, not simply legally, but according to my own personal standards.
The receptivity of the masses is very limited, their intelligence is small, but their power of forgetting is enormous. In consequence of these facts, all effective propaganda must be limited to a very few points and must harp on these in slogans until the last member of the public understands what you want him to understand by your slogan.