To a large degree, since the beginning of time, charisma or the lack of it has impacted upon those in quest of acclaim. As media expands, this has become ever more vital. Thus, demeanor if unappealing, can defeat one's likelihood of success, causing the death of prospects whilst they are still embryonic.
Social media has lots of benefits, but compared to Christianity, it tends to group people by interests. Religion puts you with people who have nothing in common except that you're human.