There are certain people in our popular culture that just capture people's imaginations. And in death, they become even larger. Now, I have to admit that it's also fed by a 24/7 media that is insatiable.
The idea to use backpacks came from my visit to Sichuan after the earthquake in May 2008. During the earthquake many schools collapsed. Thousands of young students lost their lives, and you could see bags and study material everywhere. Then you realize individual life, media, and the lives of the students are serving very different purposes. The lives of the students disappeared within the state propaganda, and very soon everybody will forget everything.
Social media has lots of benefits, but compared to Christianity, it tends to group people by interests. Religion puts you with people who have nothing in common except that you're human.