Social media has lots of benefits, but compared to Christianity, it tends to group people by interests. Religion puts you with people who have nothing in common except that you're human.
I think I'm able to reach a lot of folks, despite the fact that the conventional news media sometimes says, "You know, this speech is too long," or "It's too complicated," or "He needs to have better sound bites," or what have you.
Mass democracy, mass morality and the mass media thrive independently of the individual, who joins them only at the cost of at least a partial perversion of his instincts and insights. He pays for his social ease with what used to be called his soul - his discriminations, his uniqueness, his psychic energy, his self.