To a large degree, since the beginning of time, charisma or the lack of it has impacted upon those in quest of acclaim. As media expands, this has become ever more vital. Thus, demeanor if unappealing, can defeat one's likelihood of success, causing the death of prospects whilst they are still embryonic.
People want everything quick and now. We live in the age of social media and hyper digital. Tweets are published in less than a second, Safari pages load in less than three seconds.
We live in this world of tweeting, and social media, and anti-social media, and all the rest, so no matter what you say, there is going to be what people say is a firestorm. I don't know what a firestorm is.