When there is change, it must not alter the content of what propaganda is driving at, but in the end must always say the same thing. For instance, a slogan must be presented from different angles, but the end of all remarks must always and immutably be the slogan itself. Only in this way can the propaganda have a unified and complete effect.
You just have to be careful because social media can begin to affect personal things such as relationships, just to pin point. People have become so entitled as it relates to social media.