When there is change, it must not alter the content of what propaganda is driving at, but in the end must always say the same thing. For instance, a slogan must be presented from different angles, but the end of all remarks must always and immutably be the slogan itself. Only in this way can the propaganda have a unified and complete effect.
Asking the question whether the mainstream media has a liberal or conservative bias is like asking whether al Qaeda uses too much oil in their hummus. I might think they use a little bit too much oil; some people might think it's a little dry. But the problem with al Qaeda is they want to kill us. And the problem with the mainstream media is that it has these other biases that are much more important.
Mass democracy, mass morality and the mass media thrive independently of the individual, who joins them only at the cost of at least a partial perversion of his instincts and insights. He pays for his social ease with what used to be called his soul - his discriminations, his uniqueness, his psychic energy, his self.
I am personally acquainted with hundreds of journalists, and the opinion of the majority of them would not be worth tuppence in private, but when they speak in print it is the newspaper that is talking (the pygmy scribe is not visible) and then their utterances shake the community like the thunders of prophecy.
The idea to use backpacks came from my visit to Sichuan after the earthquake in May 2008. During the earthquake many schools collapsed. Thousands of young students lost their lives, and you could see bags and study material everywhere. Then you realize individual life, media, and the lives of the students are serving very different purposes. The lives of the students disappeared within the state propaganda, and very soon everybody will forget everything.
We want you to sit down and leave your egos at home and let's get an understanding as to where all this is foolishness coming from. There are others who are putting things out there or throwing a stick and hiding their hand and keeping things built up in the media.
People automatically assume and expect that every moment and every bit of personal data should be broadcasted on social media, especially as it relates to them - and thats just not cuttin' it for me. If you can make it through the age of social media and come out with the same friends and lover, kudos!
The number of the opposition has certainly increased [in Iran]. There is more disgruntlement, but because there is no media, the voice of this opposition is not heard outside Iran.
Your life and everything about your world should be represented on your social media accounts, and everybody feels that way from family to friends to boyfriends and girlfriends.
The more modest its intellectual ballast, the more exclusively it takes into consideration the emotions of the masses, the more effective [propaganda] will be.