It is better to be loved rather than feared, or feared rather than loved? It might perhaps be answered that we should wish to be both: but since love and fear can hardly exist together, if we must choose between them, it is far safer to be feared than loved.
Some princes, so as to hold securely the state, have disarmed their subjects, others have kept their subject towns distracted by factions...Our forefathers, and those who were reckoned wise, were accustomed to say that it was necessary to hold Pistoia [an Italian city] by factions and Pisa by fortress, and with this idea they fostered quarrels in some of their tributary towns so as to keep possession of them the more easily.
For that reason, let a prince have the credit of conquering and holding his state, the means will always be considered honest, and he will be praised by everybody because the vulgar are always taken by what a thing seems to be and by what comes of it; and in the world there are only the vulgar, for the few find a place there only when the many have no ground to rest on.
...it is a base thing to look to others for your defense instead of depending upon yourself. That defense alone is effectual, sure, and durable which depends upon yourself and your own valor.
There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things.
There are three kinds of minds: first those that attain insight and understanding of things by their own means, then those that recognize what is right when others explain it to them, and finally those that are capable of neither one nor the other.
When settling disputes between his subjects, he should ensure that his judgement is irrevocable; and he should be so regarded that no one ever dreams of trying to deceive or trick him.
One can generally say this about men: that they are ungrateful, fickle, simulators and deceivers, avoiders of danger, greedy for gain; and while you work for their good they are completely yours, offering you their blood, their property, their lives, and their sons when danger is far away; but when it comes nearer to you, they turn away.
He who has not first laid his foundations may be able with great ability to lay them afterwards, but they will be laid with trouble to the architect and danger to the building.
I consider it a mark of great prudence in a man to abstain from threats or any contemptuous expressions, for neither of these weaken the enemy, but threats make him more cautious, and the other excites his hatred, and a desire to revenge himself.
Besides what has been said, people are fickle by nature; and it is a simple to convince them of something but difficult to hold them in that conviction; and, therefore, affairs should be managed in such a way that when they no longer believe, they can be made to believe by force.