Knighterrantry is a most chuckleheaded trade, and it is tedious hard work, too, but I begin to see that there is money in it, after all, if you have luck. Not that I would ever engage in it, as a business, for I wouldn't. No sound and legitimate business can be established on a basis of speculation. A successful whirl in the knighterrantry line--now what is it when you blow away the nonsense and come down to the cold facts? It's just a corner in pork, that's all.
To believe in the supernatural is not simply to believe that after living a successful, material, and fairly virtuous life here one will continue to exist in the best-possible substitute for this world, or that after living a starved and stunted life here one will be compensated with all the good things one has gone without: it is to believe that the supernatural is the greatest reality here and now.
A scheme of which every part promises delight, can never be successful; and general disappointment is only warded off by the defence of some little peculiar vexation.
A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product.