What is the source of sadness, but feebleness of the mind? What giveth it power but the want of reason? Rouse thyself to the combat, and she quitteth the field before thou strikest.
There's a certain amount of mind control that happens. Everybody is living in a world where they're being controlled. They're being told what to think, what to do, and what to eat.
What is required is faith. Man has body, life and mind but that is not all that constitutes man. He has risen to the mind as a result of evolution. Now a higher consciousness will be evolved - this I call Supermind. It is the instrument of the Divine Consciousness, the Truth-Consciousness.
From the viewpoint of absolute truth, what we feel and experience in our ordinary daily life is all delusion. Of all the various delusions, the sense of discrimination between oneself and others is the worst form, as it creates nothing but unpleasantness for both sides. If we can realize and meditate on ultimate truth, it will cleanse our impurities of mind and thus eradicate the sense of discrimination. This will help to create true love for one another. The search for ultimate truth is, therefore, vitally important.
Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.