When good thing are accomplished, it does not claim (or name) them. This is Te, which is close in meaning to power or virtue. It is something within a person, and it is enhanced by following the Tao, or 'that from which nothing can deviate'.
The whole world says that my Way is great like nothing else. It is great because it is like nothing else. If it were like everything else, it would long ago have become insignificant.
Words spoken about the Way have no taste. When looked at, there's not enough to see. When listened to, there's not enough to hear. When used, it is never exhausted.
When the emperor is crowned or the three dukes are appointed, rather than sending a gift of jade carried by four horses, remain still and offer the Way.