Because when you go out, and you have fun, basically you're performing for these tabloid outlets and the paparazzi. And when you perform and create this story, they're chuffed - they get excited, they capture it, and they put it out.
The grinding power of the plain words of the Gospel story is like the power of mill-stones, and those who can read them simply enough will feel as if rocks had been rolled upon them.
I guess there's just a part of me that's not very enthusiastic about finding myself ten years from now halfway through a story that may or may not be any good.