If you lose your soul, there is a danger of its being destroyed. Therefore, you may not love it, since you do not want it to be destroyed. But in not wanting it to be destroyed, you love it.
I love wisdom. And you can never be great at anything unless you love it. Not be in love with it, but love the thing, admire the thing. And it seems that if you love the thing, and you don't just want to possess it, it will find you. But if you're in love with the thing, it may run like hell away from you.