There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.
It is of interest to note that while some dolphins are reported to have learned English - up to fifty words used in correct context - no human being has been reported to have learned dolphinese.
We live in a society exquisitely dependent on science and technology and yet have cleverly arranged things so that almost no one understands science and technology.
Exploration is in our nature. We began as wanderers, and we are wanderers still. We have lingered long enough on the shores of the cosmic ocean. We are ready at last to set sail for the stars.
The surface of the Earth is the shore of the cosmic ocean. On this shore, we've learned most of what we know. Recently, we've waded a little way out, maybe ankle-deep, and the water seems inviting. Some part of our being knows this is where we came from. We long to return, and we can, because the cosmos is also within us. We're made of star stuff. We are a way for the cosmos to know itself.
Science is much more than a body of knowledge. It is a way of thinking. This is central to its success. Science invites us to let the facts in, even when they don't conform to our preconceptions. It counsels us to carry alternative hypotheses in our heads and see which ones best match the facts. It urges on us a fine balance between no-holds-barred openness to new ideas, however heretical, and the most rigorous skeptical scrutiny of everything - new ideas and established wisdom.
He sought a way to preserve the past. John Hershel was one of the founders of a new form of time travel.... a means to capture light and memories. He actually coined a word for it... photography. When you think about it, photography is a form of time travel. This man is staring at us from across the centuries, a ghost preserved by light.
The suppression of uncomfortable ideas may be common in religion or in politics, but it is not the path to knowledge, and there's no place for it in the endeavor of science. We do not know beforehand where fundamental insights will arise from about our mysterious and lovely solar system. The history of our study of our solar system shows us clearly that accepted and conventional ideas are often wrong, and that fundamental insights can arise from the most unexpected sources.
We live on a hunk of rock and metal that circles a humdrum star that is one of 400 billion other stars that make up the Milky Way Galaxy which is one of billions of other galaxies which make up a universe which may be one of a very large number, perhaps an infinite number, of other universes. That is a perspective on human life and our culture that is well worth pondering.
It is sometimes said that scientists are unromantic, that their passion to figure out robs the world of beauty and mystery. But is it not stirring to understand how the world actually works — that white light is made of colors, that color is the way we perceive the wavelengths of light, that transparent air reflects light, that in so doing it discriminates among the waves, and that the sky is blue for the same reason that the sunset is red? It does no harm to the romance of the sunset to know a little bit about it.
We all have a thirst for wonder. It's a deeply human quality. Science and religion are both bound up with it. What I'm saying is, you don't have to make stories up, you don't have to exaggerate. There's wonder and awe enough in the real world. Nature's a lot better at inventing wonders than we are.
The reappearance of the crescent moon after the new moon; the return of the Sun after a total eclipse, the rising of the Sun in the morning after its troublesome absence at night were noted by people around the world; these phenomena spoke to our ancestors of the possibility of surviving death. Up there in the skies was also a metaphor of immortality.
If we teach only the findings and products of science - no matter how useful and even inspiring they may be - without communicating its critical method, how can the average person possibly distinguish science from pseudoscience?