He who would reach the desired goal must, while a boy, suffer and labor much and bear both heat and cold.
[Lat., Qui studet optatam cursu coningere metam
Multa tulit fecitque puer, sudavit et alsit.]
Thus the will to power strives towards oppositions, towards displeasure. There is a will to suffering at the foundation of all organic life (contrary to "happiness" as "goal").
One should not pursue goals that are easily achieved. One must develop an instinct for what one can just barely achieve through one’s greatest efforts.
Instead of striving towards some distant goal that you will never reach, I invite you to stop and ask: How am I avoiding the enlightenment that is already present in each moment? How am I seeing separation where it doesn't exist?
Nonviolence is the only way. Even if you achieve your goal by violent means there are always side effects, and these can be worse than the problem. Violence is against human nature.
Pitbull is great with brands. Endorsements with hip-hop artists work because hip-hop artists typically set the most trends... It's every brand's goal to be seen in the mainstream, and hip-hop music has become mainstream music.
Each man lives for himself, uses his freedom to achieve his personal goals, and feels with his whole being that right now he can or cannot do such-and-such an action; but as soon as he does it, this action, committed at a certain moment in time, becomes irreversible, and makes itself the property of history, in which is has not a free but a predestined significance.