Heroes are important not only because they symbolize what we believe to be important, but because they also convey universal truths about personal self-discovery and self-transcendence, one's role in society, and the relation between the two.
Many church folk, in their self-conscious attempt to be overtly morally upright, emit all the wrong signals, thus messing with people's perception of the gospel.
Because we believe that somewhere in the nest of paradigms contained in the phrase "missional church" lies nothing less that the future viability of Western Christianity.