When the church is in mission, it is the true church. The church itself is not only a product of that mission but is obligated and destined to extend it by whatever means possible. The mission of God flows directly through every believer and every community of faith that adheres to Jesus. To obstruct this is to block God's purposes in and through his people.
Most churches don't have the resources for these tricks and inducements but are still bound to the imagination that church happens on a Sunday in a building.
Whether [new Protestant church movements] place their emphasis on new worship styles, expressions of the Holy Spirit’s power, evangelism to seekers, or Bible teaching, these so-called new movements still operate out of the fallacious assumption that the church belongs firmly in the town square, that is, at the heart of Western culture. And if they begin with this mistaken belief about their position in Western society, all their church planting, all their reproduction will simply mirror this misapprehension.
Interestingly, it's as though the gospel story of Jesus is the archetypal heroic journey, the embodiment of the very adventure that all people in every epoch have desired.
In short, apostolic movement involves a radical community of disciples, centered on the lordship of Jesus, empowered by the Spirit, built squarely on a fivefold ministry, organized around mission where everyone (not just professionals) is considered an empowered agent, and tends to be decentralized in organizational structure.
Many church folk, in their self-conscious attempt to be overtly morally upright, emit all the wrong signals, thus messing with people's perception of the gospel.