Most churches don't have the resources for these tricks and inducements but are still bound to the imagination that church happens on a Sunday in a building.
Put simply, the church finds itself in a post-Christendom era, and it had better do some serious reflection or face increasing decline and eventual irrelevance.
Unless the church is equipping believers to embrace the values and vision of the kingdom of God and turn away from the materialism, consumerism, greed, and power of the present age, it not only abandons its biblical mandate, it is rendered missionally ineffective.
Interestingly, it's as though the gospel story of Jesus is the archetypal heroic journey, the embodiment of the very adventure that all people in every epoch have desired.
The church of Jesus needs to wake up from the exile of passivity and embrace liminality and adventure or continue to remain a religious ghetto for culturally co-opted, fearful, middle-class folk.
Because we believe that somewhere in the nest of paradigms contained in the phrase "missional church" lies nothing less that the future viability of Western Christianity.
Many church folk, in their self-conscious attempt to be overtly morally upright, emit all the wrong signals, thus messing with people's perception of the gospel.