The goal of mankind is knowledge ... Now this knowledge is inherent in man. No knowledge comes from outside: it is all inside. What we say a man 'knows', should, in strict psychological language, be what he 'discovers' or 'unveils'; what man 'learns' is really what he discovers by taking the cover off his own soul, which is a mine of infinite knowledge.
Pitbull is great with brands. Endorsements with hip-hop artists work because hip-hop artists typically set the most trends... It's every brand's goal to be seen in the mainstream, and hip-hop music has become mainstream music.
Each man lives for himself, uses his freedom to achieve his personal goals, and feels with his whole being that right now he can or cannot do such-and-such an action; but as soon as he does it, this action, committed at a certain moment in time, becomes irreversible, and makes itself the property of history, in which is has not a free but a predestined significance.
That's definitely my goal, and always has been through the Universal Zulu Nation, is to show that music breaks down all that foolishness and can bring all types of people together, especially when you can mix it and shape it. That's the beauty of sampling: taking the old sound and recreating it and making something new, or bringing back the old sounds, mixed with some heavy grooves and beats, so people can remember. "Oh, I remember that, back in the day."
To remain indifferent to the challenges we face is indefensible. If the goal is noble, whether or not it is realized within our lifetime is largely irrelevant. What we must do therefore is to strive and persevere and never give up.