Masses are rude, lame, unmade, pernicious in their demands and influence, and need not to be flattered, but to be schooled. I wish not to concede anything to them, but to tame, drill, divide, and break them up, and draw individuals out of them.
If some hole does not possess striking individuality through some gift of nature, it must be given as much as possible artificially, and the artifice must be introduced in so subtle a manner as to make it seem natural.
To be an individual is the hardest thing in the world, because nobody likes you to be an individual. Everybody wants to kill your individuality and to make a sheep out of you. Nobody wants you to be on your own.