A courage which looks easy & yet is rare; the courage of a teacher repeating day after day the same lessons - the least rewarded of all forms of courage.
In music I do not look for logic. I am quite intuitive on the whole and know no theories. I never like a work if I cannot intuitively grasp its inner unity (architecture).
So, if you look at what's common among some of the companies I have, including the Four Seasons, NewsCorp, George V, the Plaza, these are all irreplaceable brands in their own fields.
Look not at what is contrary to propriety; listen not to what is contrary to propriety; speak not what is contrary to propriety; make no movement which is contrary to propriety.