Truth alone triumphs, not untruth. Through truth alone lies the way to Devayana (the way to the gods). Those who think that a little sugar - coating of untruth helps the spread of truth are mistaken and will find in the long run that a single drop of poison poisons the whole mass ... The man who is pure, and who dares, does all things.
The leaders we revere and the businesses that last are generally not the result of a narrow pursuit of popularity or personal advancement, but of devotion to some bigger purpose. That's the hallmark of real success. The other trapping of success might be the by product of this larger mission, but it can't be the central thing.