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Akio Morita Quotes 58

All you need is the best product in the world, the most efficient production in the world and global marketing.

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I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.

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In the United States businessmen often do not trust their colleagues. If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.

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The "patron saint" of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.

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My solution to the problem of unleashing creativity is always to set up a target. The best example of this was the Apollo project in the United States.

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There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.

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I believe it is a big mistake to think that money is the only way to compensate a person for his work. People need money, but they also want to be happy in their work and proud of it.

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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn't work that way.

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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.

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Americans make money by playing `money games,' namely mergers, acquisitions, by simply moving money back and forth ... instead of creating and producing goods with some actual value.

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America looks 10 minutes ahead; Japan looks 10 years.

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If we face recession, we should not lay off employees; the company should sacrifice a profit. It's management's risk and management's responsibility. Employees are not guilty; why should they suffer?

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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.

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The only sure thing is that in business there are no sure things.

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I often say to my assistants, "Never trust anybody," but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.

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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.

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You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.

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While the United States has been busy creating lawyers, we have been busier creating engineers.

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