Interestingly, it's as though the gospel story of Jesus is the archetypal heroic journey, the embodiment of the very adventure that all people in every epoch have desired.
Many church folk, in their self-conscious attempt to be overtly morally upright, emit all the wrong signals, thus messing with people's perception of the gospel.
Unless the church is equipping believers to embrace the values and vision of the kingdom of God and turn away from the materialism, consumerism, greed, and power of the present age, it not only abandons its biblical mandate, it is rendered missionally ineffective.
In short, apostolic movement involves a radical community of disciples, centered on the lordship of Jesus, empowered by the Spirit, built squarely on a fivefold ministry, organized around mission where everyone (not just professionals) is considered an empowered agent, and tends to be decentralized in organizational structure.