Some princes, so as to hold securely the state, have disarmed their subjects, others have kept their subject towns distracted by factions...Our forefathers, and those who were reckoned wise, were accustomed to say that it was necessary to hold Pistoia [an Italian city] by factions and Pisa by fortress, and with this idea they fostered quarrels in some of their tributary towns so as to keep possession of them the more easily.
A multitude is strong while it holds together, but so soon as each of those who compose it begins ro think of his own private danger, it becomes weak and contemptible.
He who has annexed them, if he wishes to hold them, has only to bear in mind two considerations: the one, that the family of their former lord is extinguished; the other, that neither their laws nor their taxes are altered, so that in a very short time they will become entirely one body with the old principality.
How laudable it is for a prince to keep good faith and live with integrity, and not with astuteness, every one knows. Still the experience of our times shows those princes to have done great things who have had little regard for good faith, and have been able by astuteness to confuse men's brains, and who have ultimately overcome those who have made loyalty their foundation.
It is often found that modesty and humility not only do no good, but are positively hurtful, when they are shown to the arrogant who have taken up a prejudice against you, either from envy or from any other cause.
Severities should be dealt out all at once, so that their suddenness may give less offense; benefits ought to be handed ought drop by drop, so that they may be relished the more.
The answer is, of course, that it would be best to be both loved and feared. But since the two rarely come together, anyone compelled to choose will find greater security in being feared than in being loved.
There is simply no comparison between a man who is armed and one who is not. It is simply unreasonable to expect that an armed man should obey one who is unarmed, or that an unarmed man should remain safe and secure when his servants are armed.
Still, a prince should make himself feared in such a way that if he does not gain love, he at any rate avoids hatred; for fear and the absence of hatred may well go together, and will be always attained by one who abstains from interfering with the property of his citizens and subjects or with their women.