Entrepreneurs are simply those who understand that there is little difference between obstacle and opportunity and are able to turn both to their advantage.
You do not know the unfathomable cowardice of humanity...servile in the face of force, pitiless in the face of weakness, implacable before blunders, indulgent before crimes...and patient to the point of martyrdom before all the violences of bold despotism.
If the chief party, whether it be the people, or the army, or the nobility, which you think most useful and of most consequence to you for the conservation of your dignity, be corrupt, you must follow their humor and indulge them, and in that case honesty and virtue are pernicious.
No one should therefore fear that he cannot accomplish what others have accomplished, for, men are born, live, and die in quite the same way they always have.
And truly it is a very natural and ordinary thing to desire to acquire, and always, when men do it who can, they will be praised or not blamed; but when they cannot, and wish to do it anyway, here lies the error and the blame.
Therefore it is unnecessary for a prince to have all the good qualities I have enumerated, but it is very necessary to appear to have them. And I shall dare to say this also, that to have them and always to observe them is injurious, and that to appear to have them is useful; to appear merciful, faithful, humane, religious, upright, and to be so, but with a mind so framed that should you require not to be so, you may be able and know how to change to the opposite.
A multitude is strong while it holds together, but so soon as each of those who compose it begins ro think of his own private danger, it becomes weak and contemptible.
That prince is highly esteemed who conveys this impression of himself, and he who is highly esteemed is not easily conspired against; for, provided it is well known that he is an excellent man and revered by his people, he can only be attacked with difficulty.
In order not to annul our free will, I judge it true that Fortune may be mistress of one half our actions but then even she leaves the other half, or almost, under our control.
As the observance of divine institutions is the cause of the greatness of republics, so the disregard of them produces their ruin; for where the fear of God is wanting, there the country will come to ruin, unless it be sustained the fear of the prince, which temporarily supply the want of religion.
War should be the only study of a prince. He should consider peace only as a breathing-time, which gives him leisure to contrive, and furnishes as ability to execute, military plans.