Treat those who are good with goodness, and also treat those who are not good with goodness. Thus goodness is attained. Be honest to those who are honest, and be also honest to those who are not honest. Thus honesty is attained.
The best soldiers are not warlike; the best fighters do not lose their temper. The greatest conquerors are those who overcome their enemies without strife. The greatest directors of men are those who yield place to others. This is called the Virtue of not striving, the capacity for directing mankind; this is being the compeer of Heaven. It was the highest goal of the ancients.
. . . These are notions of the mind, which is like a knife, always chipping away at the Tao, trying to render it graspable and manageable. But that which is beyond form is ungraspable, and that which is beyond knowing is unmanageable. There is, however, this consolation: She who lets go of the knife will find the Tao at her fingertips.
The ancient Masters didn't try to educate the people, but kindly taught them to not-know. When they think that they know the answers, people are difficult to guide. When they know that they don't know, people can find their own way. If you want to learn how to govern, avoid being clever or rich. The simplest pattern is the clearest. Content with an ordinary life, you can show all people the way back to their own true nature.
Greed for enlightenment and immortality is no different than greed for material wealth. It is self-centered and dualistic, and thus an obstacle to true attainment. Therefore these states are never achieved by those who covet them; rather, they are the reward of the virtuous.
The very highest is barely known.
Then comes that which people know and love,
Then that which is feared,
Then that which is despised.
Who does not trust enough will not be trusted.