Persuasion, kind, unassuming persuasion, should be adopted to influence the conduct of men. The opposite course would be a reversal of human nature, which is God's decree and can never be reversed.
Sweetness is the opposite of machismo, which is everywhere-and I really don't get on with machismo. I'm interested in sensitivity, and weakness, and fear, and anxiety, because I think that, at the end of the day, behind our masks, that's what we are.
To believe something in the face of evidence and against reason - to believe something by faith - is ignoble, irresponsible and ignorant, and merits the opposite of respect.
The interest of the dealers, however, in any particular branch of trade or manufactures, is always in some respects different from, and even opposite to, that of the public. To widen the market and to narrow the competition, is always the interest of the dealers.
...in this way the structure of the universe- I mean, of the heavens and the earth and the whole world- was arranged by one harmony through the blending of the most opposite principles.
If you use your mind to study reality, you won't understand either your mind or reality. If you study reality without using your mind, you'll understand both. . . . The mind and the world are opposites, and vision arises where they meet. When your mind doesn't stir inside, the world doesn't arise outside. When the world and the mind are both transparent, this is true vision. And such understanding is true understanding.
When "everyone knows" that something is so, it is always more interesting and often illuminating to assumeexactly the opposite, and to see where that leads.
Rhetoric is useful because the true and the just are naturally superior to their opposites, so that, if decisions are improperly made, they must owe their defeat to their own advocates; which is reprehensible. Further, in dealing with certain persons, even if we possessed the most accurate scientific knowledge, we should not find it easy to persuade them by the employment of such knowledge. For scientific discourse is concerned with instruction, but in the case of such persons instruction is impossible.
We ought to be able to persuade on opposite sides of a question; as also we ought in the case of arguing by syllogism: not that we should practice both, for it is not right to persuade to what is bad; but in order that the bearing of the case may not escape us, and that when another makes an unfair use of these reasonings, we may be able to solve them.