Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.
If you do smart things and use leverage and do one wrong thing along the way, it could wipe you out, because anything times zero is zero. But it's reinforcing when the people around you are doing it successfully, you're doing it successfully, and it's a lot like Cinderella at the ball.
I believe the chance of any event causing Berkshire to experience financial problems is essentially zero. We will always be prepared for the thousand-year flood; in fact, if it occurswe will be selling life jackets to the unprepared.
No rocket will reach the moon save by a miraculous discovery of an explosive far more energetic than any known. And even if the requisite fuel were produced, it would still have to be shown that the rocket machine would operate at 459 degrees below zero-the temperature of interplanetary space.
We need scientists to design new fuels. We need farmers to help grow them. We need engineers to invent new technologies. We need entrepreneurs to sell those technologies. We need workers to operate assembly lines that hum with high-tech, zero-carbon components. We need builders to hammer into place the foundations for a clean energy age. We need diplomats and businessmen and women, and Peace Corps volunteers to help developing nations skip past the dirty phase of development and transition to sustainable sources of energy. In other words, we need you.
Say So'ham, So'ham whatever comes. Tell yourself this even in eating, walking, suffering. Tell the mind this incessantly-that what we see never existed, that there is only I. Flash-the dream will break! Think day and night, this universe is zero, only God is. Have intense desire to get free.
What is Truth? A difficult question; but I have solved it for myself by saying that it is what the "voice within" tells you. All that I can in true humility present to you is that Truth is not to be found by anybody who has not got an abundant sense of humility. If you would swim on the bosom of the ocean of Truth you must reduce yourself to zero.
I'm asking Congress to pass my Zero Down Payment Initiative. We should remove the 3 percent down payment rule for first time home buyers with FHA-insured mortgages.
I bought a company in the mid-90s called Dexter Shoe and paid $400 million for it. And it went to zero. And I gave about $400 million worth of Berkshire stock, which is probably now worth $400 billion. But I've made lots of dumb decisions. That's part of the game.
How on earth can otherwise sensible people get so involved in a football game? You could measure the lasting impact on the lives of the people who played it at just about zero.