Beauty is an experience, nothing else. It is not a fixed pattern or an arrangement of features. It is something felt, a glow or a communicated sense of fineness.
Typography must be as beautiful as a forest, not like the concrete jungle of the tenements It gives distance between the trees, the room to breathe and allow for life.
The epithet beautiful is used by surgeons to describe operations which their patients describe as ghastly, by physicists to describe methods of measurement which leave sentimentalists cold, by lawyers to describe cases which ruin all the parties to them, and by lovers to describe the objects of their infatuation, however unattractive they may appear to the unaffected spectators.