To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.
To be whole, nonfragmented in action, in life, in every kind of relationship, that is the very essence of sanity. Sanity means to be whole, healthy and holy.
Choice is the essence of ethics: if there were no choice there would be no ethics, no good, no evil; good and evil have meaning only insofar as man is free to choose.
Hail, holy light! offspring of heaven firstborn! Or of th' eternal co-eternal beam, May I express thee unblam'd? since God is light And never but in unapproached light Dwelt from eternity, dwelt then in thee, Bright effluence of bright essence increate!
What you call the psychic being is the mind of the vital. The heart is the seat of this mind. And this mind is the essence of the senses. It receives things from outside, acts upon things that are outside - knows, gives consent, takes interest in them. But this mind cannot be the Ishwara, but it is the knower, the giver of the consent.
The essence of humor is that it should be unexpected, that it should embody an element of surprise, that it should startle us out of that reasonable gravity which, after all, must be our habitual frame of mind.
The essence of all pantheism, evolutionism, and modern cosmic religion is really this proposition: that nature is our mother. Unfortunately, if you regard Nature as a mother, you discover she is a step-mother.
We laugh at the efforts of the musk deer to find the source of the scent which comes from itself and despair at our efforts to find the peace which is our essence.
I learned ... that one can never go back, that one should not ever try to go back - that the essence of life is going forward. Life is really a one way street, isn't it?
I'll tell you truly: I value my thought and work terribly, but in essence - think about it - this whole world of ours is just a bit of mildew that grew over a tiny planet. And we think we can have something great - thoughts, deeds! They're all grains of sand
There is no progress whatever. Everything is just the same as it was thousands, and tens of thousands, of years ago. The outward form changes. The essence does not change.
The essence of any religion lies solely in the answer to the question: why do I exist, and what is my relationship to the infinite universe that surrounds me?