Individual; that means he has his own special way to communicate, which creates the form of him. In the information age, this expression and communication has become so different.
China partially wants to become part of the world. By hosting the Olympics and the Expo, they made a big effort to tell people: Look, we are the same. They want to be accepted by the international community.
The idea to use backpacks came from my visit to Sichuan after the earthquake in May 2008. During the earthquake many schools collapsed. Thousands of young students lost their lives, and you could see bags and study material everywhere. Then you realize individual life, media, and the lives of the students are serving very different purposes. The lives of the students disappeared within the state propaganda, and very soon everybody will forget everything.
The whole attitude of society has become much more open and realistic. They realize that the only way to make a more democratic and free society is to let different opinions come out.
My image of what a city should be - the super-rich and all the poor and desperate and the people who have some kind of a desire. It's a surviving game, people trying to survive on many different levels.