The receptivity of the masses is very limited, their intelligence is small, but their power of forgetting is enormous. In consequence of these facts, all effective propaganda must be limited to a very few points and must harp on these in slogans until the last member of the public understands what you want him to understand by your slogan.
The ordinary man is an anarchist. He wants to do as he likes. He may want his neighbour to be governed, but he himself doesn't want to be governed. He is mortally afraid of government officials and policemen.