But like infection is the petty thought: it creeps and hides, and wants to be nowhere--until the whole body is decayed and withered by the petty infection... Thus spoke Zarathustra.
The receptivity of the masses is very limited, their intelligence is small, but their power of forgetting is enormous. In consequence of these facts, all effective propaganda must be limited to a very few points and must harp on these in slogans until the last member of the public understands what you want him to understand by your slogan.
I love wisdom. And you can never be great at anything unless you love it. Not be in love with it, but love the thing, admire the thing. And it seems that if you love the thing, and you don't just want to possess it, it will find you.
Of all evil I deem you capable: Therefore I want good from you. Verily, I have often laughed at the weaklings who thought themselves good because they had no claws.